Marketing management is an organizational discipline that has a focus on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
The Marketing field is very diverse and therefore offers an array of different career opportunities; for example you could venture into becoming a marketing manager, advertising manager, promotion manager, digital marketer, market researcher and marketing executive, the list goes on and on.
If you have a creative mind for promoting, selling and you enjoy communicating with people, then you might want to consider giving a career in marketing a try.
Below are a few institutions where you can study Marketing Management:
The University of Johannesburg (UJ)
The University of Johannesburg (UJ) offers short courses, a diploma and/or an advanced diploma in Marketing, as well as a BCom undergraduate qualification. Postgraduate qualifications include an Honours, Master's and/or a PhD in Market Managing.
The University of Pretoria (UP)
In its Department of Marketing Management, the University of Pretoria (UP) offers a BCom in Market Managing as an undergraduate qualification, as well as postgraduate qualifications consisting of a BCom Honours, MCom and a PhD in Marketing Management.
Students can also choose to venture into Postgraduate Research, if they wish.
The University of Cape Town (UCT)
The University of Cape Town (UCT) has a Marketing Studies Department, where a Bachelor of Business Science (BBusSc) and a Bachelor of Commerce (BCom) is offered as undergraduate qualifications. For postgraduate qualifications, students can choose to do a Diploma in Commerce or Management, as well as Honours, Master's or a PhD.
The University of the Witswatersrand (Wits)
Wits University offers a BCom in Management as an undergraduate qualification. For postgraduate studies, Wits offers a BCom Honours in Marketing and a BCom Honours in Management.
The University of KwaZulu-Natal (UKZN)
The University of KwaZulu-Natal (UKZN) offers a BCom Honours in Market Management as a postgraduate qualification. To qualify for this course of study, you need to have a relevant undergraduate qualification, such as a BCom in Management Studies.
Make sure to find out about the requirements of each of these institutions.
For a full list of the marketing management courses on offer, you can visit our where to study section.
