Creating Work Ready Creatives

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Boston Media House has always believed that graduates must not only be able to work locally, but that they need to be able to operate on a global platform, especially in an industry like Media, where news, marketing and products are all created and sold almost without borders.


Because of this Boston achieved international institutional accreditation from the British Accreditation Council, allowing our graduates to be global players.  This allows employment by international companies even while remaining local. 

For workplace opportunities and readiness, universities need to offer programmes such as that offered by the graduate support services department. Education is no longer simply the supply of academic material, but must be a broader application of work readiness, if we wish to lower South Africa’s shocking unemployment rate.  

Providing top academic instruction, Boston students develop lasting relationships with their lecturers and admin staff. It’s a little bit of an old world feel in this new digital world. The campus is small enough and personal enough that students are a name and a skill, not just a number. All students should be exposed to real workplace environments, enabling students to differentiate themselves in the competitive workplace market.

Students need to be equipped with workplace skills.  Applying their academic knowledge in a real-life context gives them a practical learning environment to do just that. 

What types of media careers are available? 

Broadcast Journalism, 

The programme is designed to induct students into the field of Broadcast Journalism. The media continues to play a vital role in the fabric of all societies particularly in an increasingly globalised and super-complex world. Broadcast Journalism plays a particular role in informing, educating and communicating up-to-date information about current events in the world at large to a disparate audience. Practices in the field need to keep pace with technological developments and practitioners need to understand the demands of market consumption in order to remain relevant. The fields of Journalism, Radio and Television include a broad range of theoretical and practical knowledge and skill sets. The programme provides for induction into, and specialisation in, the procedural knowledge and technical skills of these fields, as well as the knowledge and applicable skills required for digital broadcast production and management in journalism.

Media Operations Management. 

This degree aims to provide individuals who are working, or who may be interested in working in the field of media with the knowledge, skills and competencies expected of professionals in management positions within the broader media operations context.

Exciting careers and job responsibilities in this field include: 

• Operations Manager (Media Organisation) 

• Media Planner and Strategist 

• Media Project Manager 

• Programme Coordinator (Audio-Visual Media) 

• Station/Broadcast Manager (Audio-Visual Media) 

• Account/Divisional Manager (Media Organisation) 

• Senior Manager (Media Organisation) 

• Media Director (Media Organisation) 

Media Practices is a career aimed at developing specific competencies in a range of media environments. Graduates assume responsibilities in a selected focus area in the domain of media practices. Depending on the selected area of media specialisation, job responsibilities include: 

• radio or television production 

• advertising 

• public relations 

• marketing, sales and promotions 

• journalism 

• animation 

• graphic design 

• sound engineering 

Diploma in Radio and Television Production 

The media continues to play a vital role in the fabric of all societies, particularly in an increasingly globalised and super-complex world. The Radio and Television fields cover a broad range of theoretical and practical knowledge and skill sets. 

Specialists in Radio and Television can respond creatively and strategically to the dynamic demands of the industry and manage the technical and procedural processes accordingly.

What is the Purpose of the Short Learning Access Programme? 

Many adult and young-adult learners who have not achieved a National Senior Certificate (NSC) or equivalent qualification still wish to enrol for higher education. The Department of Higher Education & Training supports broader and more diverse access to higher education. Boston Media House created Gateway programmes that in essence allow for alternative routes of entry that are equivalent to the NSC standard, including the assessment of an adult learner’s capacity to benefit from a particular programme.


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