Everything To Know About The Red & Yellow Digital Marketing Course


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Red & Yellow is a Creative School of Business which helps students develop the career skills and commercial logic they need to thrive in the digital world and grow successful organisations. If you are interested in entering the world of digital marketing then Red & Yellow may have the course for you! 


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Red & Yellow is a Creative School of Business where talented people go to develop the career skills they need to thrive in the digital world.

It is a fully accredited institution with the Department of Higher Education and Training. All full-time and part-time qualifications are fully accredited which means you get a recognised qualification upon completion of your studies.

Red & Yellow has campuses in Salt River, Cape Town and Paulshof, Joburg.

They offer many courses, one of them being an online Digital Marketing Course. 

This online course runs for 10 weeks and equips students with a solid foundation in the fundamentals of strategy and brand management. The course focuses on modern-day marketing and brand management principles that are grounded in a strong South African context.

Red & Yellow makes use of exciting materials to create a real-world immersion in marketing with loads of case studies that bring theory to life.

The Digital Marketing course is made up of the following modules: 

  • Module 1: Digital Marketing Strategy
  • Module 2: Planning digital assets
  • Module 3: Creating digital assets
  • Module 4: Speaking to your audience of one
  • Module 5: Direct marketing
  • Module 6: Social media
  • Module 7: Online advertising
  • Module 8: Optimisation

The benefits that you will gain from this course are the following: 

  • Gain the latest practical skills that you can immediately implement in the digital marketing world. 
  • Understand the digital customer and design customer experiences
  • Understand how to use SEO and copywriting to enhance your digital assets
  • Learn to implement social media, social advertising, & content marketing
  • Use paid media to increase brand awareness and reach
  • Learn to implement UX best practices
  • Know how to effectively use mobile channels & apps in your strategy
  • Use data to drive business insights & innovation
  • Measure digital campaign success using web analytics and data

The class fee for the course is R16 500. 

You can learn more about this course by visiting the Red & Yellow website. 

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