The Aleit Academy


Registration Number
The Aleit Academy

If a passion for events, hospitality or entrepreneurship runs deep in your veins and you want to make your mark in your future career, you’ve found the right tertiary institution for you!

The Aleit Academy is a tertiary education institution with a difference!

We are the only institution in the industry that’s able to practically prepare our graduates to pursue any career in the hospitality and events industry.

We offer superior-quality events & hospitality education with an emphasis on experiential learning and industry immersion.

We are committed to equipping our students with the necessary knowledge, skills and entrepreneurial mindsets so they can hit the ground running when they enter the job market.

With our full-time Diploma in Event Coordination, you will not only be exposed to an unrivalled theoretical curriculum, but you will also be equipped with practical skills to be able to work confidently in the hospitality and events industry.

We also have beautiful student accommodation available in The Jade apartments in Somerset West to ensure we create a home away from home and an Aleit Academy community.

The Jade Apartments is located in the exclusive Paardevlei Precinct, 9km from The Aleit Academy campus.

The Jade offers a secure lifestyle offering each student a beautifully-appointed 2-bedroom, 2-bathroom (107m2 incl. balcony) apartment in a 24-hour security estate that features a superb lifestyle centre with magnificent facilities for all residents.

The Aleit Academy, based on the beautiful Lourensford Wine Estate, has a philosophy of excellence embedded in everything we do. It was originally launched in 2009 by two close friends who were also business partners.

They were Hans Roosenschoon (the current CEO and owner) and the late Aleit Swanepoel (who sadly passed away in 2022).

Our Approach to Teaching

Our diploma course is as intensive as it is comprehensive!

Our theoretically driven practical components allow our students the unique opportunity to collaborate with both their peers and leading industry professionals; offering them the opportunity to gain invaluable real-world experience through various internship placements. 

Our focus is on developing well-rounded and resourceful creatives who appreciate and value the entrepreneurial mindset and ethos upon which The Academy was originally founded. 

Why study with us:

BUILD YOUR SKILLS - The diploma equips you with the knowledge and skills to excel in the hospitality and events industry with practical hands-on experience.

INDUSTRY-RECOGNISED QUALIFICATION - Accredited by Culture, Art, Tourism, Hospitality, and Sport Sector Education and Training Authority (CATHSSETA) and various other local authorities, this qualification is also internationally recognised.

LOCAL & INTERNATIONAL JOB OPPORTUNITIES - With this qualification, you are qualified for both local and international job opportunities in sectors that could range from event management, event design and styling, to brand management, hospitality services, event production, and so much more.

PRACTICAL INDUSTRY IMMERSION - Our diploma has been developed with the needs of industry professionals in mind and includes a wide range of content. As a student at Aleit Academy, you are guaranteed to gain practical experience. By the time you graduate, you will be more than ready to enter the job market.

WE ARE A TOP INSTITUTION - Aleit Academy was founded in 2009 and is one of the top private tertiary institutions in the country. What sets us apart is that we believe in producing industry-ready graduates with both theoretical knowledge and hands-on experience through internships, practicals and project work.

NOT JUST A NUMBER - We are a private education institution and only accept a maximum of 40 students per academic year. We are mindful of our faculty-to-student ratio so we can maximise individual contact time with all students. It is our commitment to offer all of our students a highly personal and individualised journey during their time with us.

CREATIVE CAMPUS LIFE - Situated on the exquisite Lourensford Wine Estate at the foot of the Helderberg Mountains in Somerset West, our campus is probably one of the most beautiful and tranquil settings you can imagine. Forget the idea of stuffy and traditional classrooms – our beautifully designed lecture rooms encourage a creative learning environment where you can focus on reaching your fullest potential.

WORLD-CLASS FACULTY - Since our inception, we’ve always been committed to providing support and guidance to our students on a very personal and individualised basis. You can also look forward to learning from the best. Our world-class educators have been meticulously selected over the years. They are committed to delivering a superior quality education experience, while having a passion for being mentors and guides to our students.

STRONG FOCUS ON ENTREPRENEURSHIP - Our full-time diploma is complemented by an additional course offering, a 6-week short course in Entrepreneurship & Small Business Management. This exciting addition to our course offering is specifically aimed at developing our students’ budding business talent. The course introduces students to basic entrepreneurship concepts like ideation, opportunity recognition, market research and analysis.

BECOME AN INDUSTRY PIONEER - If a passion for events, hospitality or entrepreneurship runs deep in your veins and you want to make your mark in your future career, you’ve found the right tertiary institution for you. The Aleit Academy has a philosophy of excellence embedded in everything we do, and our graduates’ success rates are a testimony to this.

 A list of all the courses the institution has to offer 

What we offer:

The Aleit Academy is one of South Africa’s esteemed boutique tertiary institutions.

Offering a unique curriculum that fully equips the event and hospitality professionals of tomorrow, through offering a comprehensive syllabus covering all aspects of Event Management & Coordination, Entrepreneurship and the versatile hospitality industry.

DIPLOMA IN EVENT COORDINATION – 3 years | Full-time | Nationally accredited {SAQA ID 20613 | CATHSSETA Accreditation number 613/P/000249/2014 (CATHSSETA) | QCTOSDP011907011715 (QCTO) in Association with The Aleit Group} | NQF5 | Internationally recognised


Delivery Method

Type of education institution

Private College Private Higher Education Institution :
Qualification Types
Advanced Diploma
Post Graduate Diploma
Institution Location

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Post-Matric Options


After completing your matric certificate exams, you are faced with a lot of post-matric options that can shape your future paths.

These options range from pursuing higher education at universities or colleges, entering vocational training programs, joining the workforce, or even starting your own business. There are so many choices but we are here to help.


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