Digital Marketing involves advancing a brand or company through promoting and selling the product or service it offers but these promotions and transactions take place online and could involve social media.
Digital Marketing courses provide students with the fundamentals and strategy on how to market businesses online.
Students can also gain brand management, web design and analytical skills through these courses.
South African universities such as UCT, Unisa and Wits offer Digital Marketing short courses.
There are also many colleges where you can study Digital Marketing such as, Digital School of Marketing, Red & Yellow Creative School of Business, Vega School and Digital Marketing Academy.
There are various categories to work in within the Digital Marketing spectrum. Some of these include:
- Social media marketing
- Search Engine Optimisation (SEO) Marketing
- Email marketing
- Content creation marketing
- Marketing research
After completing a course in Digital Marketing, you can find jobs in any and every sector as all businesses will always need to make use of Digital Marketers.