Building your brand with Boston

Boston City Campus is helping you build your brand by giving you some tips on how to develop your self-confidence. Self-confidence can help you become successful in your personal and professional life.


Self-confidence is the ability to say ‘I am whom I am, and I am amazing’ and mean it! It is the ability to walk into a job interview and sell your skills, to enter a party and strike up a conversation, to feel good about how you look when you leave your home. It is belief in who you are, what you have achieved, and the ability to set yourself challenges and goals that you can achieve. This is why self-confidence can help you become successful in your personal and professional life.

What will self-confidence bring you?

  • Better performance: You’ll perform better when you feel confident.
  • Better relationships: If you have self-love, you have more love to give! It also gives you the strength to walk away if you're not getting what you deserve.
  • New opportunities: When you believe in yourself, you're more open to try new things. Whether you apply for a promotion or sign up for a course, putting yourself out there is a lot easier when you have confidence in yourself and your abilities.
  • Resilience: if you have self-confidence you are willing to try again, despite failure. Self-confidence gives the ability to bounce back from adversities you face in life.

We can develop our self-confidence. Isn’t that amazing? With a bit of self-talk and external praise, we can boost ourselves. Try these tips.

Stop comparing yourself to others. Just be you. Social media stories are nice to see but they are not real – everybody’s life has challenges and ups and downs, even though they post the fun stuff. (If you’re feeling envious of someone else’s life, remind yourself of your own strengths and successes).

Surround yourself with positive people - supportive family and friends, and if they tell you something positive, internalise it, don’t brush it off. Relish the praise.

Take care of your body, eat vegetables, drink water, take the stairs, get some sleep. You are worth it.

Practice positive self-talk, develop a positive mantra and say it to yourself in the mirror every day – out loud. ‘I am smart. I am independent. I work hard. I am achieving my goals.’

Challenge your inner pessimist: Instead of telling yourself " you always mess this up," or "this is impossible," try saying, "Do this slowly this time, focus on the details, this one will be correct!" 

Face your fears: Stop putting things off (like asking someone on a date or applying for a promotion) until you feel more confident. As Nike says, just do it! Build your confidence by tumbling in. The best way to build your confidence is by facing your fears head-on.

Where do I start? 

1. Develop a sense of ‘who am I?’

Explore your interests, values, desires, wishes, inspirations, style, strengths, and more, and record these in a way that is meaningful to you.

2. Accept yourself fully

Knowing, acknowledging and accepting your strengths and your weaknesses improve self-confidence.

3. Give yourself permission to want

Wanting things is the core of healthy goal-setting. Know yourself. Know what you want. 

4. Live fully in the present

Low self-confidence is connected to being stuck in the past or to worrying about the future. Challenge negative thinking and embrace the positive right now.

5. Develop your whole self

Discover things about yourself and in your life that create a sense of peace and joy, and do them!

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