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The Loeries are open to all areas of Brand Communication – including but not limited to advertising, PR, design, Architecture & interior Design, Live Events & Activations, Sponsorships, Digital Media, Social Media, Music Videos – and any area where a brand interacts with consumers.

Anyone involved in the creation, publishing or production of the work may submit an entry (including directly from the brand, agency or production company).

The ELIGIBLE REGION includes the following countries from Africa & the Middle East:

Africa: All countries on the continent of Africa.

Middle-East: All Middle Eastern states - Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE, Yemen.


Island states off the African coast (e.g. Mauritius and the Seychelles)

If multiple companies have worked on a project, they must agree in advance who will submit the entry and they must agree on how the credits will be completed.

If an entry is received from more than one company, only the first entry will be accepted. No refunds will be given on duplicate entries.

All student work, created and submitted to a registered educational institution from the Eligible Region, may be entered.

Where possible, student work should be submitted by the School/ College/ University, rather than directly by the individual student.

Entries that meet any one of the following 4 options will be accepted:

CREATED FOR THE REGION: Work that has been created specifically for and to run in Africa or the Middle East (see Eligible Region), irrespective of where the work was originated or produced.

EXAMPLE 1: A New York agency creates a campaign for a USA brand, specifically to flight in Africa.

EXAMPLE 2: A Dubai agency creates a campaign to run in Dubai, for a global brand.

NOTE: A Global campaign that happens to flight in the region is NOT eligible.

CREATED BY THE REGION: Work that has been created to run globally, or in any market in the world, as long as the work was conceptualized/originated by companies based in Africa or the Middle East (the Eligible Region).

EXAMPLE: A Johannesburg agency creates a campaign for a German brand, to run in Germany – even if the production is done by a German production company.

All work eligible for 1 & 2 above can be entered in any Craft categories.

EXAMPLE: A Johannesburg agency creates a campaign for a German brand using a Germany production company. This can be entered for any Crafts irrespective of where the Craftsperson or production company is based.

CRAFTS: Work that is produced by a production company from the region for a global company, to run outside the region, can be entered for the relevant Craft categories, BUT this may not be entered in the main categories.

EXAMPLE: A Film Production Company from Dubai produces a commercial for a British agency to flight in Europe.

This may be entered for all the relevant film crafts that the production company was responsible for (e.g. Direction, Cinematography, etc.).

Entries must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2016 and 31 May 2017.

But the extension comes at a price, all entries completed after 15 May will be charged a 10% late fee.

Entry Deadline: Monday 31 May at 17h00.



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