Rapid developments in AI and online recruitment tools over the past year have significantly transformed the job search process – and while on the one hand this means job seekers now have access to new resources that can increase their chances of success, it also means that applications for positions have increased exponentially, which considerably reduces a candidate’s chance of being noticed in the first place.

For most people, entering into salary negotiations is a stressful endeavour, left until the end of the year when performance reviews take place. Many of them walk away from this short session disappointed, having failed to secure the package they believe they deserve. This is especially true now, given the harsh global economic climate and with company budget strings being pulled tight.