The National Youth Development Agency (NYDA) CEO, Steven Ngubeni is proud to announce a sponsorship of R450 000 towards the ‘My Future, My Career’ project which provides young secondary school learners with career education screenings in cinema complexes nationwide. The initiative is run through a partnership amongst the Department of Basic Education, Primestars Marketing and Nedbank as the main sponsor.

The aim of ‘My Future, My Career’ is to provide learners in Grades nine, ten, eleven and twelve the opportunity to gain insight into a wide range of careers options available to them. This is achieved through cinema screenings of sixteen career profiles in fields such as Arts and Culture, Transport, Mining and Engineering amongst others, at Ster Kinekor Cinemas nationally. These screenings take place on selected Sunday mornings during February and March annually.

By choosing careers that will alert young people to opportunities in some neglected fields, the project aims to inspire youth to play a key role in overcoming the current and projected skills shortage and the high rate of unemployment in South Africa.

Previous programmes assisted a total of over 150 000 pupils from previously disadvantaged Secondary Schools nationally who were transported to the weekly screenings. This initiative offers learners first-hand insight into various careers through panel-type discussions from the perspective of individuals and academics. In this way, learners are able to grasp an understanding of both the course and study requirements while providing a personal account of the industry and work involved in various professions.

According to Ngubeni, “My future, My Career could not be better suited to the NYDA’s core role of initiating, facilitating, implementing, coordinating and monitoring youth development interventions aimed at reducing youth unemployment and promoting social cohesion. We are thrilled to be involved in this project again which is aimed at ensuring the youth of South Africa are able to make informed career choices which not only eases the transition from school to tertiary and tertiary to work but also ensures that young people can become active contributors to the South African economy.”

The NYDA is a government agency responsible for advancing youth development through guidance and support initiatives across all sectors of society and spheres of government.




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