The primary benefit of LinkedIn is the ability to create a professional profile that you can then make visible to recruiters, HR professionals and other people in your industry.
LinkedIn is no longer just a place to post your resume and wait for recruiters to call. It's a forum for aspiring employees and business owners to connect, network, learn, and offer advice. The platform offers plenty of opportunities for those on the job market, helping them form connections, keep track of businesses and events, and even have the job seeking done for them.
Reasons why LinkedIn is important in your job search
The first of many reasons why every job seeker should be on LinkedIn is because it’s a great way to keep up with friends and professionals. The beauty of LinkedIn is that you can follow anyone, and not just those you are connected with. You can follow companies and groups, as well as individuals. Once you start following someone, their posts will appear in your home newsfeed, allowing you to communicate and interact with them on the platform.
Another reason why every job seeker should be on LinkedIn is because it allows them to build connections in the job market. The platform gives you the ability to share posts and information about yourself, as well as what you have to offer as a candidate seeking a position. You can also use this information to check out others and see if they are an ideal fit for your business or organization. There are plenty of other ways one can use LinkedIn, from connecting with people who attended their college or university, to networking at events held by organizations that are relevant to your career goals or industry interests.
One final reason why every job seeker should be on LinkedIn is because it allows them to keep track of local businesses and events in the area. In addition to being able to connect with individuals on the platform, users can also follow companies and organisations.